Is Tide Cruelty-Free?

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When it comes to household products like laundry detergents, many individuals are concerned about the impact on animals. One popular laundry detergent brand, Tide, has faced scrutiny regarding its cruelty-free status. In this article, we will explore whether Tide is cruelty-free or not.

The Question of Cruelty-Free

Tide is not cruelty-free. The brand may conduct animal testing themselves, allow their suppliers to do so, or engage with third parties that conduct animal testing on their behalf. Additionally, Tide may sell products in regions where animal testing is required by law, making it challenging to consider them cruelty-free.

Parent Company Influence

To understand a brand’s cruelty-free status, it’s essential to consider its parent company’s practices as well. Tide is owned by Procter & Gamble, a company known to conduct animal testing. This affiliation with a non-cruelty-free parent company further complicates Tide’s cruelty-free claims.

Lack of Certifications

Tide lacks certification from respected cruelty-free organizations like Leaping Bunny or PETA. The absence of such certifications means that no third party is verifying or auditing Tide’s cruelty-free commitments and claims. This absence of certification raises doubts about their cruelty-free status.

Animal Testing Policy

A brand’s official animal testing policy is a crucial factor in determining its cruelty-free status. Regrettably, Tide’s official stance on animal testing is not readily available on their website. This lack of transparency regarding their animal testing policy necessitates direct inquiries to the brand.

When questioned about their animal testing policy, Tide responded that they do not test their products on animals unless required by law. They claim to invest heavily in developing non-animal testing methods and advocate for their approval worldwide. However, they explicitly state that they will allow their products to be tested on animals if legal authorities mandate it.

The Cruelty-Free Standard

True cruelty-free brands maintain a strict policy against testing their products or ingredients on animals, even if the law demands it. They choose not to sell their products in regions where animal testing is legally required, upholding their commitment to cruelty-free principles.

In the case of Tide, their willingness to subject their products to animal testing when mandated by law contradicts the cruelty-free standard. For this reason, Tide does not meet the criteria for a cruelty-free brand.


In conclusion, Tide cannot be considered cruelty-free in 2023. Their allowance of animal testing when required by law undermines their claim to cruelty-free status. Tide’s affiliation with a parent company, Procter & Gamble, that also conducts animal testing further solidifies their non-cruelty-free status.

For those who prioritize cruelty-free products, Tide may not align with your ethical preferences. To explore alternative options that meet cruelty-free standards, you can visit Crooked Beverage Co. and make informed choices that reflect your values.

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